sexta-feira, 2 de abril de 2010

Semiotic sign

semiotic sign (part 1/5)

semiotic sign (part 2/5)

semiotic sign (part 3/5)

semiotic sign (part 4/5)

semiotic sign (part 5/5)

A sign, as ordinarily understood, is simply something that suggests the presence or existence of something else, a perceptible indication of something not immediately apparent. What's so difficult about that? Why should that require the development of a whole new perspective on reality and experience, as so-called "semiotics", as the study of the way signs works, claims? This video, a dialogue between a semiotician and a proponent of "realist" philosophy, addresses directly the question of what is the difference semiotics makes for our understanding of what is a sign. (by John Deely)