sexta-feira, 26 de março de 2010

"How the Media Frames Political Issues" by Scott London

In The Emergence of American Political Issues (1977) McCombs and Shaw state that the most important effect of the mass media is:
"its ability to mentally order and organize our world for us. In short, the mass media may not be successful in telling us what to think, but they are stunningly successful in telling us what to think about."