sexta-feira, 26 de novembro de 2010

George Lakoff "The Brain and Its Politics"


George Lakoff is the co-founder of the Rockridge Institute, a think tank for progressive politics and public policies. His talk surveys basic findings about what human reason is really like and shows why this matters in politics. Over the past 30 years, Lakoff posits, cognitive and brain sciences have shown that human reason --instead of being conscious and logical — takes place mostly below the level of consciousness and is much more interesting and complex than was once believed.