sexta-feira, 5 de junho de 2009

Authors@Google: David Kessler


AtGoogleTalks

David Kessler visits Google's Mountain View, CA headquarters to discuss his book "The End of Overeating." This event took place on May 28, 2009, as part of the Authors@Google series.

Before we can begin to address America's eating epidemic, we need to understand WHY we have such difficulty controlling what we eat. Kessler spent the past seven years meeting with top scientists, physicians, psychologists, and food industry insiders, and conducting his own research to reveal how specific foods produced by giant food corporations and restaurant chains ("Big Food") feed our desire to eat by stimulating the brain with an infinite variety of diabolical combinations of salt, fat and sugar. People of all ages are being set up for a lifetime of food obsession due to the ever-present availability of foods laden with salt, fat and sugar. It is no wonder that millions of Americans are gaining weight and getting sick. The End of Overeating provides a highly readable and indispensable picture of the problems we face and offers solutions for how to fight them and regain control.

David Kessler, MD, served as commissioner of the US Food and Drug Administration. Dr. Kessler, a pediatrician, has been dean of the medical schools at Yale and the UCSF. He is the father of two grown children and lives with his wife in California.