Scientific American Frontiers Host, Alan Alda, speaks with Dr. Mahzarin R. Banaji (Harvard University) and Dr. Brian Nosek (University of Virginia) on how the subconscious mind can influence decision making. They discuss several experiments that use the "Implicit Association Test" (IAT) to reveal hidden gender and racial biases.

Project Implicit®
http://www.projectimplicit.net/

Copies of Technical Research Papers can be obtained at:
http://projectimplicit.net/articles.php

The Test
https://implicit.harvard.edu/implicit/