THE SCIENCE OF MANIPULATION
MODERATOR: Nicholas Lemann, dean and Henry R. Luce Professor, The Journalism School, Columbia University. PANELISTS: George Lakoff, Co-Founder and Senior Fellow, Rockridge Institute and the Goldman Distinguished Professor of Cognitive Science and Linguistics, UC Berkeley · Frank Luntz, political pollster and consultant; author of Words That Work: It's Not What You Say, It's What People Hear · Drew Westen, professor of psychology/psychiatry and behavioral sciences, Emory University; author of The Political Brain: The Role of Emotion in Deciding the Fate of the Nation.
