Cradle to Cradle Design

Architect William McDonough calls for remaking the way we make things by transforming human industry through ecologically intelligent design. He argues that the current industrial system that "takes, makes and wastes" can become a creator of goods and services that generate ecological, social and economic value.

Mr. McDonough's leadership in sustainable development is recognized widely, both in the U.S. and internationally, and he has written and lectured extensively on his design philosophy and practice. He was commissioned in 1991 to write The Hannover Principles: Design for Sustainability as guidelines for the City of Hannover's EXPO 2000, and in 1993 to give the Centennial Sermon at the Cathedral of St. John the Divine in New York City. More recently, Mr. McDonough and Michael Braungart co-authored Cradle to Cradle: Remaking the Way We Make Things, published in 2002 by North Point Press.