Born to Buy: The Commercialized Child

and the New Consumer Culture

Juliet B. Schor’s research over the last ten years has focussed on issues pertaining to trends in work and leisure, consumerism, the relationship between work and family, women's issues and economic justice. Schor's latest book is Born to Buy: The Commercialized Child and the New Consumer Culture (Scribner 2004). She is also author of The Overworked American: The Unexpected Decline of Leisure and The Overspent American: Upscaling, Downshifting and the New Consumer. She has co-edited, The Golden Age of Capitalism: Reinterpreting the Postwar Experience, The Consumer Society Reader, and Sustainable Planet: Solutions for the 21st Century. Earlier in her career, her research focussed on issues of wages, productivity, and profitability. She also did work on the political economy of central banking. Schor is currently is at work on a project on the commercialization of childhood, and is beginning research on environmental sustainability and its relation to Americans’ lifestyles.

Schor is a board member and co-founder of the Center for a New American Dream, an organization devoted to transforming North American lifestyles to make them more ecologically and socially sustainable. She also teaches periodically at Schumacher